Leading Edge Shrink Sleeves help Holts look Pretty in Pink!

With so many products now on the market, shelf stand out is paramount if you want your product noticed and sales to flourish. Holts new sleeve for Tyreweld demonstrates that pretty in pink will get you noticed.

Holts recently tasked Leading Edge with the production of a limited edition Shrink Sleeve for Tyreweld. The new design sleeve supports the charity “ PINK DRIVE “* and will be sold specifically in the South African market to raise the profile of the charity and its mission to bring awareness to breast cancer.

The sleeve design required a technical approach to ensure that the seamless graduation of pink tone was realised in the final print. Leading Edge worked closely with Holts to successfully deliver the design as visually intended. This was achieved by using High definition plates and advanced screening technologies.  Paired with the creative use of a spot matt varnish and the silver luster of the can showing through the alloy wheel illustration to increase definition, the end result was a high quality, finished product which had great shelf presence.

We were delighted with the finished shrink sleeves produced by Leading Edge: given the design challenges faced, the results were absolutely fantastic and the product has been very well received in the market.” 
– Graphic Designer, Holts